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Selling Concrete
Parking Lots
For next scheduled class,
contact NRMCA's
Shawnita Dickens.
Purpose and Background:
Concrete producers and contractors now have a unique opportunity to increase
their business by selling and installing concrete parking lots. The recent
rise in asphalt prices, concern over future material supplies and growing
environmental awareness has created a special opportunity for concrete
parking lot market growth. Now property owners can enjoy the benefits of
concrete including more completive initial price, long service life and low
maintenance along with environmental benefits including cooler surfaces and
reduced lighting requirements.
This course focuses on the practical information and techniques needed to
successfully win new concrete parking lot business and parking lot
reconstruction projects. Instructors Phil Kresge and Jon Hansen will share
their knowledge and experience and also provide an understanding of the
outstanding tools available to promote and sell concrete parking lots.
Who Should Attend?
This course is intended for concrete producers and concrete contractors and
those involved in project selling.
What This Course
Provides:
This course provides an overview of the asphalt and concrete industries and
compares the features and benefits of concrete over asphalt for paved
parking areas. It covers the importance of marketing and effective
presentation skills in the successful selling of concrete parking areas.
This course provides detailed instruction on prospecting parking lot
business, tools for identifying and contacting decision makers, preparing
professional sales proposals and presentation, and how to partner with other
industry partners to ask for the order to get the job sold.
Instructors:
Phil Kresge, National Ready Mixed Concrete Association
Jon Hansen, National Ready Mixed Concrete Association
Handout Materials
($259 Retail Value)
- Guide for the Design and Construction of Concrete Parking Lots—ACI
330R
- Specifications for Un-Reinforced Concrete Parking Lots—ACI 330.1
- NRMCA Concrete Pavement Analyst Software
- Course Notes
About NRMCA
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© National Ready Mixed Concrete
Association, 2010
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