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NRMCA Annual Sales Webinar

New Ideas for New Times!

This online course consists of three online lessons that conclude with personalized "action implementation" assignments for each lesson. Attendees will also participate in a daily web conference with their class peers where they will share their findings and provide suggestions.

Attendance at all three webinar sessions is encouraged; however, if you must miss a scheduled session, you will have an opportunity to review a video recording of the lesson presentation.

WHY YOU SHOULD ATTEND
 

Today’s challenge is to find and win every possible piece of business that leads to your company pouring… and it’s a big challenge. Traditional ready mix concrete industry sales and promotion strategies that worked in the past are often not enough in today’s construction environment. That’s why every sales rep and promoter need to be savvy using new techniques – and even new technologies – to power their efforts to drive revenue.
 

EXPERT INSTRUCTION

New Ideas for New Times is taught by industry and marketing expert Tim McMahon. The developer of NRMCA’s Sales Manager Certification Workshop and author of four bestselling books and an expert in our industry, Tim will share new ideas and real life examples for promoting concrete and your company to contractors, builders, corporate executives, and specifiers.
 

HOW DOES THE ONLINE COURSE FORMAT WORK?
 

On each of three days, you will meet with Tim in an online classroom, easily accessible from any computer with an internet connection, for a two-hour session. In between sessions, you will be asked to review short online learning programs to prepare you to get the most from the next day’s session, as well as to consider some discussion topics. In the final session, you will see how to take what you learned over the three days and apply it to creating a new sales and promotion plan for your ready mix concrete business.
 

COMPREHENSIVE AGENDA

This 3-day online seminar event is packed with new ideas that you can use right away when talking with contractors, developers, and specifiers, including:

• How to apply the “7 Great Sales Strategies for a REDZONE Economy”
   

• How to build a new value proposition for today’s customer that gets their attention
   

• How to use “Engagement Marketing” to become “Top of Mind” with your customers
   

• How to learn more about your customer than you ever thought possible and use it to power your sales and promotion program to new levels
   

• How to harness the new technologies of sales and promotion (for non-techies) to touch your customer every day
   

• How to create the new Marketing Plan that specifically addresses the challenges the ready mix concrete industry faces
   

• Why “Customer Leadership” is the key to effective sales and promotion
   

• A wealth of great sales and promotion ideas from the “real world.”

REGISTRATION

* For both members and non-members, the Main Registration fee entitles one person access to the

   online course, presentations, reading materials, quizzes and one certification exam at one location (site).

** The Additional Attendee Registration is for additional persons/certifications at the same site. If more

    than one person from a company or organization wishes to enroll in this online course, each additional

    attendee pays the Additional Attendee Registration Fee, which  entitles each person access to the online

    course, presentations, reading materials, quizzes and one certification exam.

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