Concrete has been a leading building material for over 2,000 years. No other construction material provides the strength, durability and economy of concrete. Modern ready mixed concrete also provides remarkable flexibility in meeting the needs of challenging placement and sustainable design considerations. We are fortunate in the concrete industry to work with an outstanding product that has served mankind for ages and yet is advancing rapidly.

To tell the ready mixed concrete story effectively, experience has shown the benefit of promotion groups working together, the importance of quality promotion tools and the usefulness of measurement in quantifying the results of promotion efforts. NRMCA’s promotion program embraces these fundamentals with a particular focus on building relationships with specifiers to support and educate them about new concrete applications. Other important program elements include providing promotional tools, resources, and training for the industry while facilitating promotion cooperation and coordination with partner associations at every level.

The strongest promotion product focus for NRMCA is on concrete parking areas, with strong support as well for tilt-up, commercial ICFs, flowable fill, parking garages and green roofs.

Join us in helping make ready mixed concrete the construction material of choice—for today, tomorrow and ages to come.