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Course Schedule
Flight 1: December 9 – 10, 2025 | Salt Lake City, UT
Cost: $1,400 member | $1,700 non-member | note pricing varies when bundled with other courses
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Event Description
If growth were easy, every company would be doing it. Sustaining a current customer base, getting more business from the clients you have, or adding new customers to your business, are all essential components of a growth strategy. The Sales Symposium is an interactive event with classrooms on all stages of the sales cycle combined with a dynamic general session with keynotes on Selling Beyond Price and Elite Growth Mindset.
Course Learning Objectives
Participants in the inaugural Sales Symposium should expect to develop knowledge, skill, and confidence to:
- Establish a territory sales plan (region) and key accounts by understanding competitors and market pressures.
- Adapt their communication style for sales, by understanding buyer journey and buyer motivation.
- Evolve from order-taker to order-maker by understanding product positioning and pricing models.
- Grow their subject matter network by meeting other ready-mixed sales professionals and engaging with leading voices in sales.
Who Should Attend
- Sales professionals or anyone interested in becoming a sales professional; Finance and operations professionals.
- Anyone interested in growing their business or growing the ready-mixed industry.